BEIJING—Sixteen foreign mobile-phone suppliers spent 196.47 million yuan (US$23.77 million) on advertisements in China during the first half of the year, accounting for 89 percent of the industry’s total expenditure on advertisements.
The Beijing Chinese Companies Market Research Center based its research on ads that appeared in 618 newspapers, magazines and other media in more than 100 Chinese cities.
The following are the 18 mobile-phone suppliers that spent more than 1 million yuan (US$121,000) on advertisements in the first half of the year in order from the most to the least amounts spent: Nokia, Motorola, Siemens, Ericsson, Samsung, Philips, Alcatel, Mitsubishi, Hai’er, Matsushita, Capitel, TCL, Kejian, DBTel, Sony, Bird, NEC and Zhongxing.
