OVERLAND PARK, Kan.-The Bluetooth Special Interest Group Inc. named Anders Edlund marketing director where he will initially focus on increasing the worldwide focus on SIG marketing efforts, developing long-term plans to educate the end user and wireless operator marketplaces and continuing the SIG’s education of equipment manufacturers.
Prior to joining the SIG, Edlund worked at Ericsson Technology Licensing and was also involved with Ericsson’s Bluetooth wireless marketing efforts since the foundation of the Bluetooth SIG.
