LONDON-Magic4 has added magic4 SyncML to its mobile messaging platform, allowing manufacturers to incorporate the technology into handsets so users can synchronize mobile data to their PCs.
“There is market demand from mobile phone users who want ubiquitous access to their updated information, so synchronizing mobile and PC data is an obvious requirement,” said Simon Wilkinson, chief executive officer of Magic4. “For mobile operators, this provides an opportunity to drive increased ARPU.”
