WASHINGTON, D.C.-Clear Channel Communications has teamed with InPhonic Inc. to provide its six Cleveland market radio stations with a wireless messaging service to communicate with listeners via targeted text messages and alerts about events, contests and promotions to their cell phones.
Listeners can subscribe for the free service by setting up a profile that includes their cell phone number, service provider and music preferences on a station’s Web site.
“With this service we can communicate with our listeners on an individual basis and offer them exclusive opportunities for promotions and other events based on their individual preferences,” said Jim Meltzer, regional vice president of clear Channel Radio. “These types of services help us increase loyalty, listenership and revenue opportunities.”
