ESPOO, Finland-As wireless operators in Europe and elsewhere work to launch multimedia messaging services, technology and infrastructure companies are looking to expand their market and their own offerings.
For instance, Nokia Corp. announced worldwide information technology services and solutions company Unisys Corp. will resell its MMS center to wireless carriers. Unisys said it will offer systems integration and support services for the center, as well as its expertise in providing solutions specifically for the communications industry.
Separately, Ericsson Mobility World UK & Ireland said it partnered with Digisoft.tv Ltd. to allow TV viewers to send and receive MMS messages from their TV sets. Users will be able to point their remote controls at TVs and send MMS messages, Digisoft.tv said.
“Interactive TV and MMS technology have the ability to radically change the way we interact with two major technologies in our lives, the TV and the mobile phone,” said John Allen, Digisoft’s chief executive officer. “Imagine sending an image of the winning goal to a rival fan or a greeting card during festive holidays. This not only encourages consumer usage of Interactive TV and MMS but also represents a major revenue-generating opportunity for broadcasters and mobile operators.”
