On the first day of wireless local number portability, AT&T Wireless Services Inc. introduced a pair of rate plan enhancements that the carrier said were in reaction to consumer demands.
The first offer allows customers to receive a $100 rebate toward a new phone purchase every year when they renew a two-year contract on qualified calling plans with the carrier. AT&T Wireless noted those qualified plans include most plans that begin at $40 per month.
The offer is similar to Verizon Wireless’ New Every Two offer that provides customers with a $100 phone credit every two years when the two-year contract is renewed.
AT&T Wireless also introduced its SureRate consumer plan, which the carrier said provides predictable pricing with no surprises.
The plan costs $60 per month and provides customers with either 750 anytime minutes on a local calling plan with plan overage at a flat 8 cents per minute or 667 minutes on a nationwide calling plan with plan overage at a flat 9 cents per minute. Both plans include domestic long distance and unlimited night and weekend minutes.
“We hear wireless customers loud and clear-they don’t want surprises when they open their bill and existing customers want access to the latest equipment deals usually reserved for new customers,” said Michael Sievert, AT&T Wireless chief marketing officer. “That’s why wireless consumers who are with or come to AT&T Wireless can get a free phone every year and a wireless plan and a service they can trust every day.”
