THE HAGUE, Netherlands-KPN in The Netherlands announced it will expand its relationship with InfoSpace Mobile with the purchase of the company’s Modalyst Storefront Management product, which the carrier said it will use for its youth-branded Web site as well as its KPN.com portal.
“InfoSpace Mobile continues to grow with KPN Mobile, as we add subscribers and enhanced mobile data services. When we considered the launch of a new user-friendly mobile data storefront, InfoSpace Mobile had the right technology at the right time,” said Ludolf Rasterhoff, KPN’s manager of business line mass market. “Now with the Modalyst Storefront Management solution, we can build more customer intimacy by rewarding our best customers with exclusive offers on discounted services and increase customer satisfaction across the board.”
InfoSpace said its Modalyst offering allows carriers to target specific user groups with specific promotions and service bundles. KPN will initially use Modalyst for text messaging services and will then expand with multimedia messages, browsing applications and downloadable applications.
