WASHINGTON-The Cellular Telecommunications & Internet Association is working with four agencies on a new ad campaign and will make presentations next month to a special committee overseeing the effort.
Last month, the CTIA board of directions voted to move forward by creating a committee to review more research and creative concepts for a new ad campaign.
No timeline or budget has been set for the ad campaign, said Kimberly Kuo, a CTIA spokeswoman.
Kuo said the four agencies being interviewed are Kirshenbaum & Bond of San Francisco, the Richards Group of Dallas, Walter Thompson’s Tech Group of Atlanta and Alfano Leonardo Communications of Washington, D.C.
