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Superior to handle Cingular handset packaging, logistics

IRWINDALE, Calif.-Superior Communications has expanded its relationship with GSM Wireless and will now handle packaging and logistics of Cingular handsets for GSM Wireless’ 165 retail locations.

The deal marks Superior’s entry into handset packaging and distribution, whereas the company previously offered engineering and manufacturing, packaging, supply chain and distribution, and marketing and sales of wireless accessories.

“Superior’s entrance into the handset arena further enhances the value-add for our customers, broadening our fulfillment capabilities to support more than just accessories,” said Jeff Banks, vice president of sales for Superior.

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