Verizon Wireless launched its Mobile Web 2.0 service, which the carrier said would provide customers easier access to news, tools and information content and the ability to read and send e-mail messages from their wireless handsets.
The service, which builds on the carrier’s original Mobile Web offering and is provided in conjunction with InfoSpace Mobile and Vindigo Studios, includes a VZW Today home screen with updated news and stories as well as a toolbar that allows customers to access the search tool, favorite content and bookmarks. The service also provides access to Verizon Wireless’ content offerings from branded content providers and premium content that is available for additional charges.
“Since the initial launch of our Mobile Web service, our customers have increasingly turned to their wireless phones to connect with their family and friends and also get the latest news and information,” said Jim Straight, vice president of wireless Internet and multimedia for Verizon Wireless. “Mobile Web 2.0 enhances their experiences by providing that connection in an easier and more efficient way.”
Verizon Wireless noted the service is currently stocked with content from more than 30 content providers, including MarketWatch.com Inc., Fox Sports Interactive Media, Sorrent Inc., Upoc Networks and Mforma Group Inc.
The Mobile Web 2.0 service costs $5 per month plus airtime charges and will initially be available on a pair of LG Electronics Inc. handsets, including the VX4500 and the just launched VX7000 phone that includes a VGA-quality zoom camera, embedded flash and rotating lens, as well as Verizon Wireless’ first video messaging capabilities.
U.S. carriers have begun to roll out the second-generation versions of their wireless Internet offerings. AT&T Wireless Services Inc. launched an improved mobile Web service in 2003.
