FRAMINGHAM, Mass.-Mobile software and technology developer NMS Communications will team with IT consultant firm LogicaCMG to introduce ringback tones to subscribers of Vodafone Netherlands, the companies announced Tuesday.
The service, dubbed Welcome Tunes, includes rock, pop and dance tunes, as well as standards and sound clips. It will be available through MyCaller, NMS’ mobile entertainment platform.
Ringbacks replace the traditional ring a caller hears on the phone before the person being called picks up the line. Because ringbacks use the network instead of the handset, callers can set ringback profiles to set preferences and choose songs based on who is calling and when.
“(Consultancy) IDC sees great opportunities for ringback tones in Europe, and MyCaller offers operators the possibility of exploiting a market which is already very successful in Asia,” said Lars Vestergaard, mobile research director for IDC’s European Wireless and Mobile Communications group. “The collaboration between NMS and LogicaCMG is yet another example of how to optimize different competencies and drive a new market forward.”<
