LONDON-Vodafone Group plc expanded its partner network program to include SmarTone as its exclusive partner in Hong Kong. Under the agreement, SmarTone will re-brand its business to SmarTone-Vodafone, enabling the Vodafone brand to be introduced into the Hong Kong mobile market.
The companies also plan to cooperate in developing and offering products and services through the SmarTone-Vodafone brand to international travelers and domestic customers.
“Our partnering with SmarTone is another significant step towards bringing our customers the key benefits of the Vodafone brand and services in the Asia-Pacific region,” said Brian Clark, Vodafone chief executive of Asia Pacific. “It also clearly demonstrates how Vodafone is leveraging its global scale and scope to strengthen our international brand profile and use of global services, creating new sources of revenue for us and our partners.”
Vodafone has similar global branding and roaming agreements with carriers in 14 countries.
