SAN FRANCISCO-Mobile music provider Faith West Inc. is teaming with Dodge to offer ringtones and images promoting the auto maker to wireless users.
Faith West is distributing Dodge-branded content through a Web portal, as well as through existing carrier channels offering its Modtones service. Dodge is promoting the site and will distribute codes redeemable for free ringtones or images download at events across the country.
“Faith West enables us to reach very active mobile users through Modtones that are brand enthusiasts,” said Fred Diaz, Dodge’s director of marketing. “This relationship is the perfect vehicle for us to promote our brands to the mobile market.”
