DALLAS-Consumers may finally be warming to the idea of using multimedia entertainment content on their handsets, according to a new study from technology consultancy The Diffusion Group.
The report, released Wednesday, finds that 42 percent of households that use both the Internet and mobile phones would be comfortable listening to music, and 30 percent would be comfortable watching TV or movies on handsets. Further, 25 percent said they were interested in having digital music players on their phones.
Among the Internet households likely to cancel fixed-line service, 53 percent reported being interested in listening to music with their handsets, and 38 percent said they’d be comfortable watching video content.
“Among Internet households in particular, enjoying digital mobile multimedia is becoming increasingly attractive,” said Dale Gilliam III, a Diffusion Group analyst. “Consumers are looking for convenient ways to access their digital media, and the mobile phone offers an intuitive, familiar and comfortable form factor through which to enjoy this content.”
