STOCKHOLM, Sweden-Cingular Wireless L.L.C. has selected a Swedish company to develop and implement a merger alignment initiative for its acquisition of AT&T Wireless Services Inc. BTS Group said Cingular will use its customized business simulation and complementary Web-based tools.
The leadership initiative targets the company’s top 800 executives during 2005 and 2006. Beginning with the leadership initiative, Cingular aims to align the entire organization behind a common strategic direction for the merged organization, enabling leaders to share best practices supporting successful execution of the company’s strategy. Simulation-based workshops and Web-based tools facilitate the exploration of critical business initiatives, understanding key success measures, and coordinating specific action plans, BTS said.
