LOS ANGELES-French mobile-game publisher In-Fusio continued to move into the U.S. market with the acquisition of Thumbworks, a Tustin, Calif.-based provider of entertainment content.
Terms of the deal were not disclosed.
Specializing in the “connected gaming” arena, In-Fusio has established footholds in Europe and China. The company first moved into North America in late 2003 with the acquisition of Cybiko, a U.S. developer.
Thumbworks’ portfolio includes games branded by Jeep, Suzuki and Wilson, as well as a mobile Etch-A-Sketch title. Additionally, Thumbworks recently launched CellToons, a streaming animation channel available on the Sprint PCS network.
Gilles Raymond, In-Fusio co-chief executive officer, said he hopes to use the acquisition to build different types of content around branded titles, marketing offerings more comprehensively.
“When someone starts to play a game under a specific brand, very likely he will want to access some of the content around that brand,” said Raymond. “That makes a lot of sense for the end user.”
