NETANYA, Israel-Unipier, which provides mobile service delivery architecture and products, released the latest version of its product line, the Unipier Campaign Manager.
The product allows operators to quickly design and execute marketing campaigns, update campaign messages, target specific user groups, control delivery frequency and schedule promotion activity, according to the company.
“With the number of wireless subscribers forecast to grow to more than 2 billion by 2008, the proliferation of mobile devices and growth in subscribers opens up a key new marketing front for operators,” said Gabby Levy, chief executive officer of Unipier. “Unipier Campaign Manager enables mobile operators to improve service traction and subscriber satisfaction with personalized and targeted offerings, while growing revenues from increased usage.”
