NEW ORLEANS-M-Qube and Major League Baseball Advanced Media, the interactive media and Internet company of Major League Baseball, launched mobile Web storefronts for all 30 MLB teams to bring fans club content for their wireless phones. The announcement was made at the CTIA show.
M-Qube said MLBAM will offer fans a range of free and premium mobile content offerings. Fans can browse, preview and purchase club-specific and league-wide content from the mobile storefronts, and charges for the content will appear on subscribers’ monthly wireless bills.
“We are honored to be working with MLBAM and believe this program will create value for baseball fans, MLBAM and our wireless carrier partners,” said Jeffrey Glass, m-Qube chief executive officer. “We recognize the growing importance for sports franchises and networks like MLBAM to engage the wireless channel to monetize their content, enhance team loyalty and promote merchandise and ticket sales.”
