Hop-on.com Inc. reported plans to launch a prepaid mobile virtual network operator service using its low-cost handsets and airtime purchased from an unnamed “major” wireless operator. According to the company’s Web site, the service, which is scheduled to launch June 15, uses a GSM network that looks similar to Cingular Wireless L.L.C.’s on-network coverage map. Cingular currently provides prepaid MVNO network access to 7-Eleven Inc.’s branded service.
The Hop-on service charges 15 cents per minute and includes long-distance and roaming charges. Customers will also be provided with free voice mail, call waiting, caller identification and three-way calling. Text messaging will also be available for 15 cents per message.
Hop-on said it plans to target credit-challenged customers, the youth segment, immigrants and travelers with its offering. Hop-on added that the service will be available from the company’s Web site and eventually at national retailers and wireless dealers across the country.
