WASHINGTON-Online wireless retailer InPhonic Inc. reported an agreement with Sprint Corp. to manage Sprint’s targeted e-commerce initiatives using InPhonic’s online marketing channels and e-commerce platform. The agreement calls for Sprint PCS to direct targeted marketing campaigns to a Sprint-branded, InPhonic-powered Web site.
Sprint noted the agreement will improve the online purchasing process for its customers, which analysts have claimed provide up to a 60-percent savings in customer acquisition costs compared with traditional retail sales channels.
“We have seen tremendous growth in online adoption evidenced by a growing number of customers using Internet tools to research and purchase wireless products and services,” said Jeff Lynch, assistant vice president of eBusiness for Sprint. “With InPhonic’s successful history in this area, Sprint will provide our customers with more ways to reach us.”
In connection with the agreement, InPhonic said it will launch a new carrier marketing team to support Sprint’s online customer acquisition strategies.
Terms of the agreement were not released.
