LONDON-Vodafone Group plc enhanced its mobile roaming rates, offering its customers “simplicity and better value for roaming services.”
Vodafone and other European operators have been criticized by consumers and regulators for charging expensive, complex international roaming rates.
Vodafone said its new Vodafone Passport service offers a one-off connection fee per call and allows users to make voice calls at domestic rates while travelling in Vodafone subsidiary and selected affiliate markets. In addition, when receiving calls abroad, customers will pay the same connection fees, allowing them to talk for up to 60 minutes at no additional charge.
Vodafone said the new rates were created following customer research to offer greater price transparency and certainty to roaming subscribers. Vodafone said a Vodafone U.K. contract customer traveling in Spain making a five-minute call back to the United Kingdom using the inclusive minutes will be charged $1.38 compared with $6.88 under existing plans.
