WASHINGTON-Mobile entertainment publisher Proteus Inc. will partner with Granada Media to offer wireless content from Fox Network programs.
The companies will team on a short message service-based promotional campaign for Fox’s “Nanny 911” later this month, encouraging viewers to send text messages for $1 each to receive parenting tips and chances to win a visit from one of the show’s nannies. The partnership will also deliver ringtones, wallpapers, video and interactive applications for wireless users.
Granada America, a subsidiary of Granada Media, develops and produces programming for shows including MTV’s “Room Raiders” and VH1’s “Celebrity Fit Club.”
