HAMPSHIRE, United Kingdom-Mobile entertainment revenues are expected to grow to more than $59 billion by 2009, driven by a rapid expansion in mobile content and sharp increases in 2.5- and third-generation handset adoption, according to a report from Juniper Research.
Adult content will generate revenues of about $2.2 billion during that timeframe, however mobile gambling and games will be the key drivers of mobile content, generating $19.3 billion and $18.5 billion respectively by 2009, said the report. Music and sports are also expected to be popular entertainment services.
The report said ringtones, which currently account for 31 percent of the mobile entertainment market, will represent no more than 8 percent of the market by 2009.
