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Personal content takes up one-third of mobile activity

DENVER-Personal content applications account for a little more than one-third of user-initiated applications and activities on mobile phones, according to data from Merlin Mobile Media Corp.

The personal content category includes applications that create personal content, such as cameras and personal information management applications like phone books and to-do lists.

Communications activities, including voice calls, messaging and Bluetooth, continue to lead user-initiated activity at 38.3 percent.

The report also found personal media playback and entertainment applications account for 6.4 percent of user-initiated activity.

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