Oslo, Norway -Mobile content company The Mobile Media Co. said it acquired Rubberduck Media Lab Ltd., a move that strengthens Mobile Media’s presence in the TV-to-mobile arena, the company said. The value of the deal was not disclosed.
Rubberduck, based in the United Kingdom, has worked with Norwegian broadcaster NRK to create Europe’s first live television service to wireless subscribers and deliver streamed motion-picture content for Twentieth Century Fox in the United States.
Gavin Whyte will remain as director of Rubberduck. “Our market and technical experience has made Rubberduck a frontrunner when it comes to developing mobile TV projects for major broadcasters and content providers,” he said. “The strength of the combined companies enables us to fulfil our belief in the future of mobile television, reaching a global audience on the move, anywhere and at any time.”
In January, the two companies announced a partnership to provide live streaming video to mobile handsets around the world.
