MIAMI-Movida Communications Inc., a mobile virtual network operator focused on the Hispanic market, said it has selected Brightstar Corp. to provide product distribution into retail locations in the markets Movida serves. The agreement calls for Brightstar to provide complete supply-chain management services, including product procurement, customization, inventory management, financial services, channel management and custom information technology solutions.
Financial terms of the agreement were not released.
Movida’s prepaid MVNO service uses Sprint Nextel Corp.’s CDMA network and is available in Los Angeles; San Francisco; San Diego; Phoenix; Dallas; Houston; San Antonio; Austin and El Paso, Texas; as well as other cities throughout the Rio Grande Valley in Texas. Movida said it plans to expand service to parts of Florida, Illinois and New Mexico next month.
