SANTA CLARA, Calif.-July Systems snagged $10 million in a Series C round of funding led by Motorola Ventures, the mobile storefront builder said Wednesday .
Existing investors Charles River Ventures, NeoCarta Ventures, WestBridge Capital, Jumpstartup and SVB Financial Group also participated in the round. Reese Schroeder, managing director of Motorola’s investment arm, joined July System’s board under the terms of the deal.
July Systems, which builds wireless storefronts for operators, media brands and Internet portals, closed a $10 million Series B round last year. The company has raised a total of $33.5 million since its founding more than three years ago. July said it will use the cash to expand its sales and marketing efforts in Europe and the United States.
Motorola and July Systems announced a joint effort several weeks ago to build and market what they called “virtual malls” for operators.
