ATLANTA-Cingular Wireless said it will donate all the proceeds from sales of its new Alicia Keys ringtone “Don’t Give Up” to Keep A Child Alive, a non-profit organization focused on providing medicine to children and families with HIV/AIDS in Africa.
The song originally was released in 1986 by Peter Gabriel. The new recording will be released this month as a download-only benefit single for Keep A Child Alive. Cingular is offering the ringtone on an exclusive basis through the end of the year.
In related news, Werd Interactive released a new mobile-phone game to commemorate World AIDS Day. The game, Spectrum Tiles Red Ribbon, is a puzzle game that features a red ribbon as a background on each level.
Werd said it plans to donate at least $1 from each game sold to AIDS charities.
