ARLINGTON, Va.-Young people are leading the way in the trend of cutting the cord.
A new report from the Consumer Electronics Association said younger consumers, especially singles and those who rent their homes, are shifting away from landline telephones in favor of wireless technologies. In addition, the report said 17 percent of consumers who purchased wireless phones in the past three months are using their wireless phones exclusively.
CEA said the trend is being helped by a high level of satisfaction among consumers about their wireless-phone-buying experience, including both in-store and online purchases.
“The results of this research study disprove the assumption that consumers are dissatisfied with their wireless purchasing experience,” says Steve Koenig, CEA’s senior manager of industry analysis. “In fact, a majority of wireless customers are loyal to the store from which they purchased their phone.”
The findings somewhat contradict a recent study from Consumer Reports, which found relatively high levels of dissatisfaction among wireless users.
Most consumers shop in stores for their wireless device, but just more than one-quarter of consumers shop primarily on the Web, according to CEA’s report.
The report, “Wireless Purchasing Study: Measuring Satisfaction and Loyalty,” was conducted on the Internet and included input from 1,184 people.
