Lombardi to lead MediaFlo USA

SAN DIEGO-Qualcomm Inc. tapped the architect of its BREW business to head the commercial launch of its new mobile TV effort, MediaFlo USA Inc. Qualcomm’s Gina Lombardi was appointed president of the company’s MediaFlo subsidiary. Lombardi was previously senior vice president of marketing, product management and developer relations at Qualcomm Internet Services, where she oversaw the development of the company’s BREW application download business.