PLAINFIELD, Ind.-Handset distribution company Brightpoint Inc. announced it will provide soon-to-launch mobile virtual network operator Helio L.L.C. with wireless device distribution services, including inventory procurement and management, and custom packaging.
Helio, a joint venture between Internet provider EarthLink Inc. and Korean mobile operator SK Telecom, is expected to launch sometime this spring. The MVNO already has revealed two exclusive handsets that it will offer subscribers, as well as a partnership with social networking site MySpace.com.
“We believe that our … integrated logistics capabilities will provide Helio with the expertise needed to launch its wireless service to its customers,” said J. Mark Howell, president of Brightpoint and Brightpoint Americas.
In its most recent annual report, EarthLink noted that it had already put $121.5 million into Helio, as well as transferring 27,000 EarthLink wireless customers to the MVNO.
