NEW YORK—Off-deck technology company Bango said it plans to power a direct-to-consumer mobile video offering from World Wrestling Entertainment.
WWE will offer at least 75 made-for-mobile video shorts including news updates, athlete interviews and the “Slam of the Week.” The subscription-based service is to include a basic package as well as seven premium offerings featuring themed videos and fantasy gaming.
“Professional wrestling lends itself perfectly to video on the mobile phone screen,” said Chris Chambers, WWE senior vice president of interactive media. “Each week, we provide compelling programs to our fans, and we believe we can offer an equally compelling entertainment experience for our fans’ enjoyment in a smaller screen format.”
Bango’s platform allows users to pay for content via their cell phone bill, a credit card or PayPal. WWE’s offering is expected to come to market next month.
