CORAL SPRINGS, Fla.—Advertising agency PinPoint Interactive Media has launched a suite of mobile marketing solutions, including SMS marketing and mobile Web site development, appropriately dubbed PinPoint Mobile.
The company said its new division will offer a single outlet for a range of mobile marketing offerings, including location services and m-commerce, and suggested that it would target the hospitality and travel industry, among other sectors.
PinPoint touted mobile marketing as more cost-effective than direct mail, phone or e-mail. The company did not mention in its news release whether it was supporting an opt-in choice for consumers, which the Mobile Marketing Association touted at CTIA 2006 in April as a must-do step for the mobile marketing industry as it works with carriers concerned about estranging their customers by delivering advertising and marketing offers to handsets. A company spokesperson was not immediately available for comment.
PinPoint said it has served Fortune 500 companies since 1995.
PinPoint is one of a number of companies jumping into the mobile marketing space. Others include VeriSign Inc., Wireless Services Corp. and GoldPocket Wireless.
