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LG goes with TI chips for feature phones

DALLAS—Moving advanced functionality from smart phones down to feature-rich phones is a goal on many minds, fueled by cost reductions in chipsets, among other things.

Texas Instruments Inc. and LG Electronics Co. Ltd. took a step in that direction when the two companies announced today that LG has chosen TI’s OMAP-Vox platform for a new series of EDGE handsets for GSM networks.

TI’s OMAP-Vox platform is a family of integrated application and communication processors that enables handset vendors to deliver multimedia applications to the mass market, including video capture, playback and streaming, digital still camera functions, color liquid crystal displays and interactive 3-D gaming.

LG’s first products using TI’s platform include the LG240, to be launched in the Canadian market this month, and the ME240 for South American markets launching next month.

LG said delivering affordable, feature-rich handsets is critical to its plans to meet mass-market consumer demand.

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