LONDON—Sony Ericsson Mobile Communications L.P. bolstered its mobile music strategy with the launch of a new promotional area for new and developing artists.
The company’s M-BUZZ initiative allows users to access full-track music, videos, biographies, concert schedules and other content from up-and-coming musicians. The service is available on the Web and via Sony Ericsson’s PlayNow service, which includes full-track music and allows downloads to the company’s phones.
Sony Ericsson also announced a partnership with Sony/ATV Music Publishing. According to the partnership agreement, M-BUZZ will showcase selected artists and bands monthly from Sony/ATV’s worldwide roster of musicians.
Sony Ericsson has made a major push into mobile music with its Walkman-branded cell phones. Indeed, mobile music has sparked interest among a number of the world’s largest handset makers, notably with Nokia Corp.’s recent acquisition of Loudeye and Motorola Inc.’s teaming with iPod vendor Apple Computer Inc.
