BOSTON-Thin is in, except in the case of mobile phones. A new report from research firm Strategy Analytics says phones have to be more than just slim to catch consumers’ eyes these days.
Ultra-thin phones were a unique item not all that long ago, but almost all manufacturers offer thin devices today, said Strategy Analytics. “While `thin’ is certainly a hot design trend, Strategy Analytics research with wireless device buyers suggests that the appeal of a thin device is less than universal,” according to Paul Brown, wireless analyst at Strategy Analytics. “More people are likely to consider buying a clamshell device than an ultra-thin clamshell for their next cell phone purchase.”
