SunCom names new ad agency

SunCom Wireless Holdings Inc. said it named Bernstein-Rein as its new advertising agency.
The regional wireless opertor also appointed Jane Passantino executive director of advertising and brand management. Passantino’s marketing experience includes positions with Gore-Tex, AT&T Corp. and Lucent Technologies Inc.
SunCom serves more than 1 million subscribers in the southeastern United States, Puerto Rico and the Virgin Islands.