IceBreaker Inc. is hoping to lure would-be lovers with an anonymous matchmaking application for cellphones.
The company launched “Crush or Flush,” a downloadable offering that allows users to create profiles, browse images of other members and chat with mutual crushes. The application is free-IceBreaker said it will “eventually charge a small monthly fee” for the chat service-aside from carrier data charges.
“Crush or Flush is the ideal way for busy people to make connections rather than being tied to their computer and playing the e-mail tag game,” said IceBreaker CEO Michael Robinson. “Half the fun is the search and initial romance of finding someone with whom you click.”
‘Crush or Flush’ debuts for lonely cellphoners
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