Samsung to put podcast feature on handsets

Samsung Electronics Co. Ltd. is teaming with mobile marketing startup VoiceIndigo to bring podcasts to mobile phones.
Samsung said it has begun to ship phones that feature an embedded VoiceIndigo application that delivers ad-supported podcasts. The free service, which is available on Samsung’s UpStage phone from Sprint Nextel Corp., allows users to manage their podcasts on an Internet site and access them through both PCs and mobile phones.
VoiceIndigo specializes in wireless advertising applications including click-to-call, click-to-request and click-to-buy.
“Samsung Mobile Podcasts puts the consumer back in control by making it easy to obtain personally relevant and compelling programming on the go, from thousands of major content providers,” said VoiceIndigo CEO John Mayerhofer.