ROK set to expand online pic service through Blubox acquisition

ROK Entertainment Group announced it acquired Blubox Software, a data optimization and compression developer. The mobile technology and software developer views the deal as a logical path toward allowing users to store and manage their photos online.
“Blubox have created the most powerful, user-friendly and original compression technologies for the management of digital imagery and data files that we have yet seen and, with our core interest being in mobile phone applications, we know there is a massive potential, worldwide, for this technology in the mobile phone space in addition to, and in conjunction with, the online service,” said Jonathan Kendrick, chairman of ROK.
ROK plans to deploy a specially developed version of Blubox to enable fast and effective transfers of digital images to and from mobile phones and to increase the number of images that can be stored on cellphones.
“Our technology typically compresses JPEG files by around 80%, which not only drastically reduces the amount of space required to store images but also speeds-up the transfer of these files enormously,” said Peter Boswell, CEO at Blubox.
“Given the fact that most mobiles have limited data-storage capacity and MMS is all-too often very slow and expensive to use, Blubox Mobile will make the transfer and storage of digital memory on mobile phones far quicker and cheaper than ever before,” Kendrick added.