Cellfish taps DJ Envy

Hip-hop celebrity DJ Envy is teaming with Cellfish Media to offer a weekly mix tape for mobile users.
The New York-based host of the Hot 97 radio show and Sirius Satellite Radio’s Hip-Hop Nation, DJ Envy will compile collections of seven new singles that will be available both as ringtones and as full-track downloads. The music will be offered on the deck of Boost Mobile as well as from www.Cellfish.com.
Subscribers to The Mobile Mixtape will receive seven new ringtones every month and buy individual tracks or discounted packages. Cellfish declined to disclose a price for the offering.
“Yesterday, kids would have to wait for a mix tape to be pressed up and distributed; today, they have to run home to their computers and search for it; tomorrow, the instant something is blowing up, it shows up in your pocket,” said Cellfish executive Jonathan Dworkin. “Yesterday is over.”