“I strongly believe that next year, in 2008, about 90% of people who walk anywhere in any store to buy wireless will have done their research online before. This changes the game,” said Delly Tamer, founder and CEO of online retailer LetsTalk.com. Indeed, Tamer has a clear insight into the online retailing game as his company sells service from 19 different wireless carriers in the United States, including all the market’s major players.
In an exclusive interview with RCR Wireless News, Tamer discusses how LetsTalk.com organizes and sells its phones, and what offerings are popular right now.
“Right now, today, what’s selling the most are plans with music, and plans to check your e-mail,” he said, adding that smartphones, including Research In Motion Ltd.’s BlackBerry devices, are increasingly popular.
In this complete audio interview with RCR Wireless News, Tamer discusses LetsTalk’s focus as well as current market trends and where the industry is heading.
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In a new, monthly series of podcasts, RCR Wireless News will be investigating the distribution landscape for handsets. We’ll be interviewing executives from carriers, handset makers, retailers and others on their cellphone distribution strategies to see what works-and what doesn’t. How do carriers manage their inventories? How do retailers allocate precious shelf space? And how can new entrants take advantage of the situation?
Check back every month for the latest installment of RCR Wireless News’ Podcast series, Dialing in Distribution. |
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