Mobile entertainment publisher Twistbox Entertainment Inc. plans to go public through a reverse merger with Mandalay Media Inc., a Los Angeles-based shell company.
Twistbox boasts more than 100 carrier partners including Verizon Wireless, Alltel Corp., Orange and Vodafone Group plc., and specializes in “for prizes” games such as Wheel of Fortune, Ms. Pac-Man and Frogger. The company, which spun off from mobile adult content player Waat in 2006, also offers mobile TV services and branded WAP sites.
Twistbox “will become Mandalay Media’s sole current operations” following the deal’s closing, which is slated for the first quarter. Ian Aaron, who served as president of the TV Guide Television Group before taking the helm as Twistbox CEO, will serve on Mandalay’s board.
Shares of Mandalay Media, which recently changed its name from Mediavest Inc., inched upward 15 cents to $4.65 per share following the announcement.
Twistbox to go public through shell company
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