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Don’t drop your cellphone in the water THQ Wireless Inc. said it signed a worldwide agreement with Playboy Enterprises to be the exclusive developer of Playboy-branded mobile games. The multi-year agreement gives THQ development and publishing rights to a variety of Playboy-branded, lifestyle-themed mobile games featuring Playboy Playmates in bikinis. The first title, Playboy Games: Pool Party, is expected to be available this summer. The game features several mini-games, including waterslide slaloms, aquatic mechanical bull riding, and, of course, water balloon fights.
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Alltel inspires Words of Wisdom
Students at historically black colleges and universities are being encouraged to participate in the fourth annual “Words of Wisdom” essay contest, sponsored by Alltel Wireless in partnership with Dr. Maya Angelou. Students are asked to answer the question, “In remembering the past, what will you do to contribute to a brighter future?” The contest coincides with Black History Month in February. Ten grand prize winners will be selected, with each receiving a $5,000 scholarship to a participating HBCU school. Winners also will win a trip to visit Dr. Angelou and see a private concert with singer Ruben Studdard in Little Rock, Ark.
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Fashion Divas unite – or play a game
Starwave Mobile launched a mobile game that brings together fashion, social networking and singer Beyonce. Beyonce Fashion Diva allows players to create a personal diva using different clothes, shoes, accessories, hairstyles and facial features. Players then can enter photo shoots and compete against online players. The game incorporates the Dereon clothing line created by Beyonce and her mother Tina Knowles, a designer. The game also includes clips of Beyonce songs.