Thumbplay hitches agreement with Sony BMG

Mobile entertainment firm Thumbplay Inc. will bulk up its content portfolio thanks to a new pact with Sony BMG Music Entertainment.
The New York-based, direct-to-consumer aggregator said it will add 7,000 goodies including ringtones, music videos, voice clips and mobile games from Sony BMG’s stable of artists. Sony BMG subsidiaries include Arista Records, Columbia Records, Epic Records and RCA Records, and the umbrella corporation boasts talent such as Alicia Keys, Justin Timberlake, Beyonce and Bruce Springsteen.
“The popular artists signed with Sony BMG’s labels are a compelling addition to the Thumbplay catalog,” said Thumbplay CEO Are Traasdahl. “This deal reinforces Thumbplay’s position as the leading U.S. provider of mobile content to consumers who are looking to discover and manage their personalized mobile entertainment experience.”
The announcement follows recent Thumbplay agreements to distribute content through MSN Mobile and AOL’s mobile site.