Transpera to power Alltel’s video service

Alltel Corp. has tapped mobile video startup Transpera Inc. to power a carrier-branded Internet video service.
Alltel Social Video, which is available for $3 per month, allows subscribers to access, rate and share videos from popular Web destinations such as Break.com, AtomFilms and GrindTV.com. Users can also search for videos across channels, create custom playlists and manage distribution lists.
“As the mobile phone continues to evolve into a portable entertainment device, Alltel Wireless is constantly seeking ways to engage customers through their phones, as more and more are taking advantage of the video capabilities of their handsets,” said Craig Kirkland, Alltel’s director of messaging and voice services.
Transpera is a relative newcomer on the increasingly crowded field of mobile Internet video services. Those joining the company include mywaves, Zannel and Mojungle, who are jockeying for position> as established Internet players such as YouTube.com extend their offerings to wireless.