MMA updates global guidelines

The Mobile Marketing Association released its first set of global guidelines, tweaking its instructions for mobile Web advertisers and adding new rules for campaigns centered on mobile messaging and downloadable applications.
The Denver-based nonprofit said the new document is designed as a blueprint and builds on region-specific guidelines for North America, Asia Pacific and Europe, the Middle East and Africa. The MMA also introduced a Mobile Advertising Overview designed to educate newcomers to the space.
“To ensure the best consumer mobile marketing experience, it is essential to have industry-wide accepted advertising guidelines,” said Stephanie Bauer, a marketing manager for Verizon Wireless. “The MMA and its committees continue to update these guidelines reflecting the most up-to-date practices for marketers across the globe.”