AT&T Mobility details Sunday launch of mobile TV

AT&T Mobility announced that it will launch AT&T Mobile TV with FLO this Sunday. As previously announced, the service will include a pair of exclusive channels — CNN and PIX, a channel of full-length movies programmed by Sony Pictures Television — in addition to the eight channels already available on MediaFLO USA Inc.’s network (and offered by AT&T rival Verizon Wireless).
The carrier also gave some more details about CNCRT, its live concerts channel, which will be available for the first 60 days of service. Programmed and produced by Control Room, the channel will air about 30 recorded concerts from a range of recording artists.
Avril Lavigne, Chris Brown, Fall Out Boy, Jay Z, Sheryl Crow, Akon, Daughtry, Lenny Kravitz, Rage Against the Machine and more will be featured on the channel at service launch. The channel still isn’t live, although the remainder of the service has been working for at least 10 days.
The carrier has set pricing at $15 a month for the basic package, which includes unlimited access to the mobile TV service, while it also offers a Mobile TV Plus package for $30 a month that will add unlimited mobile Web browsing and CV mobile video. There will also be a limited basic package available for $13 a month that gives customers limited access to only CBS Mobile, FOX Mobile, NBC 2Go and NBC News 2Go. The pricing mirrors Verizon Wireless’ MediaFLO-based service.
AT&T has also built a new Web site that will detail the service offerings beginning May 4. MediaFLO USA Inc.’s network is now live in 58 markets.