YOU ARE AT:WirelessVIDEO: RCR Wireless Newscast for Monday, June 16, 2008

VIDEO: RCR Wireless Newscast for Monday, June 16, 2008

The FCC held a hearing last week on how to regulate early termination fees, which are charges wireless customers pay to get out of their service contracts.; etf kevin martin fcc early termination fees; RCR Wireless News sister publication Advertising Age checks in with a debate on whether advertisers need to pay attention to the wireless medium.; mobile marketing mobile advertising; The world’s network equipment market witnessed another major upheaval as Nortel said it will offload its WiMAX business to Alvarion. ; nortel alvarion lte wimax; Top stories this week include debate over ETF regulation, whether advertisers need to pay attention to the mobile medium, and more on Nortel’s embrace of LTE technology.

// By use of this code snippet, I agree to the Brightcove Publisher T and C
// found at http://corp.brightcove.com/legal/terms_publisher.cfm.
var config = new Array();
/*
* feel free to edit these configurations
* to modify the player experience
*/
config[“videoId”] = null; //the default video loaded into the player
config[“videoRef”] = null; //the default video loaded into the player by ref id specified in console
config[“lineupId”] = null; //the default lineup loaded into the player
config[“playerTag”] = null; //player tag used for identifying this page in brightcove reporting
config[“autoStart”] = false; //tells the player to start playing video on load
config[“preloadBackColor”] = “#FFFFFF”; //background color while loading the player
/* do not edit these config items */
config[“playerId”] = 1610699569;
config[“width”] = 520;
config[“height”] = 587;
createExperience(config, 8);

Welcome to our weekly RCR Wireless Newscast. Top stories this week include debate over ETF regulation, whether advertisers need to pay attention to the mobile medium, and more on Nortel’s embrace of LTE technology.

FCC on ETFs: First up, the FCC held a hearing last week on how to regulate early termination fees, which are charges wireless customers pay to get out of their service contracts. At the hearing, cellphone industry representatives argued that the federal government should oversee ETF charges, but officials from consumer and state organizations argued that it should be states that regulate early termination fees.

Mobile marketing: RCR Wireless News sister publication Advertising Age checks in with a debate on whether advertisers need to pay attention to the wireless medium.

Nortel and LTE: And finally, the world’s network equipment market witnessed another major upheaval as Nortel said it will offload its WiMAX business to Alvarion. Terms of the deal were not disclosed. However, Nortel said it wants to get out of WiMAX to focus on developing LTE technology, a rival 4G standard. Analyst Ittai Kidron at Oppenheimer said Nortel’s move raises questions about the market opportunity for WiMAX.

ABOUT AUTHOR