Acquisition game: Player X picks up Gaelco Moviles

Mobile media company Player X said it pocketed Spain’s Gaelco Moviles, a mobile games publisher, for an undisclosed amount of cash.
The move marks the first acquisition for Player X, a London-based outfit that specializes in mobile games and video, and signals the company’s expansion beyond the United Kingdom into mainland Europe. Gaelco Moviles’ carrier partners include Telefonica, Vodafone Group plc., TMN, Optimus and Bouygues Telecom.
Player X has published licensed games based on films such as “The Love Guru” and “Miami Vice,” and the company last year picked up nearly $10 million in financing.
“This is the first in a raft of significant strategic moves for Player X,” said CEO Tony Pearce, “and underscores our confidence in the health of the mobile games industry. Our acquisition of Gaelco means we will dramatically increase our distribution in Southern Europe and opens up another gateway into Latin America.”